How to power-up your business with Twitter lists
With the Twitter-verse being ever-expanding and chaotically quick-moving, it can be hard to cherry-pick and view just the content you’d like on it. But what if we told you there’s…
Video marketing on social media: the essentials
It’s no secret—videos are the new king of social media marketing, and it’s expected to grow even further. In fact, a study by Go-Globe states that videos are expected to…
5 Valentine’s Day social media campaigns that hit the spot
It’s that time of the year, ladies and gentlemen! While half of the internet is hunting for ideas online-in between making dinner reservations and checking their bank balance-the other half…
Beginner’s guide to Instagram Stories
Every day, about 150 million conversations happen on the Instagram’s Direct Message section. What if we told you that a third of all those numbers are coming in from Stories?…
How to write compelling CTAs on social media
Brands can do many things on social media—build a following, interact with followers, and even convert those followers into customers. After all, social media marketing is part of the marketing…
Getting started with Instagram Ads for your business
If a social network has over a billion users, it’s safe to say that a lot of business is happening on it. Instagram is so widely popular with both brands…
The essentials of YouTube marketing
We all know YouTube. We’ve all spent entire evenings watching cat videos when what we actually wanted to see was something entirely different. YouTube is extremely popular; in fact, it’s…
How to use Instagram aesthetics for brand-building
If you’re a business on Instagram, you know it’s not easy. On the fastest growing social network with people’s feeds refreshing every ten seconds, you’ll need to bring your A-game…
Social media trends to look out for in 2019
The new year is upon us, and with it the growth of social media is only expected to continue. This projection estimates that 2.77 billion people will be using social…
Integrating WhatsApp with your brand’s social media marketing
Storytelling in 280 characters, designing catchy mailers, and grabbing eyes with breathtaking photos—marketers have done it all. As social media today has grown into a multifaceted beast, marketing strategies and…
WhatsApp marketing: A beginner’s guide
When people talk about social media marketing, they often think of popular traditional networks, such as Facebook and Twitter. But messaging apps are slowly catching up—and by number of active…
The 20 social media marketing experts to follow in 2019
Social media is a dynamic, ever-changing landscape, with networks shifting gears routinely—whether it’s rolling out new guidelines, new curve-ball policy tweaks or even API changes. For businesses who want to…
The definitive guide to influencer marketing
You’ve already heard about it: Influencer marketing is the hottest topic in the social media space right now, and it’s only going to get bigger and stronger with time. The…
The Grinch who stole social media
It’s a winter evening and you’re sitting comfortably with your gadget in hand, scrolling through the endless stream of social media updates. More than once, a blob of green pops…
How you can still gain organic reach on social media
It’s a debate that’s been going on for years, but the issue has largely been settled—organic reach is dying. Over the last three years, organic reach has decreased by a…
Take the hat off: A Guide to practicing ethical SMM
An introduction to Black Hat marketing Imagine you’re at a crowded marketplace bustling with people. You can shop for virtually everything here, from real estate to advertising space—even tools that…
The 9 best Content Marketing tools for your business
They say the best things in life come free—or at least with a free trial to help you to make the right decision for your business! Since we’ve already discussed…
Essential cross-posting tips for small businesses
What’s that? You just launched a brand-new clothing line, and have a post ready to announce it? Great! Whip out that quirky headline! Sprinkle in some catchy visuals! Broadcast on…