Essential skills for a social media marketer
Over the last few years, the importance of social media has grown exponentially for businesses. Brands now need a dedicated team, or at least a dedicated person, to look after…
The Hashtag Guide for Instagram
Before we dive into the basics of understanding how the ephemeral things we call ‘Hashtags’ can boost your Instagra-cred, let’s do a quick exercise. Can you spot anything wrong with…
Taking a stand on social media—doing it, and doing it right
The world’s changing. Gone are the days when companies could take a neutral stand or simply refuse to comment on social issues. More and more consumers are expecting brands to…
4 Brands that are killing it on Instagram TV
June 2018 was a big month for Instagram. Not only did the social network officially announce its milestone of reaching a billion active users, but it also rolled out its…
A Guide to Marketing on Twitter
With over 335 million active users monthly, Twitter is a great social network for marketers to focus on. While setting up the account may be simple, the challenge lies in…
Marketing in the vertical video era: Understanding IGTV
If you’re reading this, then it’s safe to say that you’re part of the Big Billion Club. We’re talking about Instagram, of course! If being named the fastest growing social…
Creating a social media marketing strategy in 7 easy steps
With the continued growth of social media, everyone agrees that it’s a viable marketing channel for brands of all sizes. We’ve gone from asking why brands should use social media to how…
How to choose the right hashtag for your brand
There are two kinds of brands (and people). The ones who hashtag with brevity and a measured hand, and the ones who open the floodgates, letting a deluge of hashtags drown…
How to best use humor to build your social media presence
It’s a fact of life—everyone loves to laugh. With so many brands fighting for attention, users are often drowning in a sea of information. If you’re funny, you’ll probably stand…