#Pride and conscious branding on social media
It was 1993, long before hashtag campaigns and internet brand wars. It was also a time when advertisements expressing political views rarely touched on LGBTQ issues. But that year, IKEA…
How to use Twitter Polls for business
Twitter is probably the first channel people go to when they want to air their frustrations—or send praise—to a brand online. The microblogging site has over 330 million monthly active…
A beginners’ step-by-step guide to Instagram marketing
You may be surprised to know that over 1 billion people share compelling content to drive engagement on Instagram—that’s over 7 times more than other visual networks like Pinterest and…
How to edit Instagram photos for your business
Instagram is one of the most popular social networks today, with over 1 billion active monthly users, and 60% of those users are actively seeking out and discovering new products…
13 strategies for writing a great social media bio for businesses
Did you know about 3.26 billion people use social media on their mobile phones? Yes, that’s almost half the population on planet earth who log into the social internet. And…
A guide to using Facebook Stories for business
Let’s all agree on one thing—the social media world is extremely dynamic. Things change at a rapid pace, and that means marketers always have to keep their eyes open, predict…
How to manage multiple social media brands with ease
Social media is a massive landscape with different terrains that each comes with its unique challenges. While it used to be the domain of large agencies to manage multiple brands…
Image size guide for social channels
We should all know this by now: visual content rules social media. Across all channels, visuals consistently get better reach, impressions, and engagements, and social networks have even tweaked their…
Improve social media engagement for your business: Build some bears
This is a guest post from Jon Tromans, a digital marketing trainer from the UK. Jon has spent over two decades helping enterprises take their digital marketing game to the…
How to run the perfect Twitter chat
If your brand is on Twitter —and it should be—hosting a Twitter chat should be part of your strategy. It’s one of the better ways to gain exposure, engage with…
The 13 best browser extensions for social media marketers
Social media marketing is no easy feat. You need excellent curating, scheduling, and creative skills, on top of the resources and bandwidth to execute your plans. Sometimes, it could mean…
Ten tips to drastically improve your social media presence
When we talk about social media marketing, there are so many things to consider that it can often be overwhelming. And that’s totally understandable because it’s pretty evident that social…
How to boost your SEO with smart social media practices
Social media management and search engine optimization may be two different business strategies with their own unique play-books. But within the larger realm of marketing, they can be optimized in…
How to use Instagram polls for your business
Over 500 million users look at Instagram Stories every day. To help you visualize the scale here, that’s more than all the people living in Canada, the US, and Mexico…
The essential Tumblr marketing guide
When it comes to social media marketing, the instinctive reaction is to think of popular networks, such as Facebook, Twitter, and Instagram. And that’s not surprising at all. While these…
Guide to using Instagram Story Ads
Snapchat did it first, but Instagram took it to a whole new level. We’re talking about Stories, of course—a feature that has caught on so feverishly that it didn’t take…
The complete guide to Twitter ads for brands
Twitter is arguably the busiest newsfeed of the internet, and plenty of businesses across the globe (we bet even some of you) put a high value on holding onto a…
The essential guide to Facebook lead ads
As a marketer, generating quality leads for your brand is always on your mind—it’s a constant search for a more effective way to reach new audiences, and generate leads that…