Social Media Spring Cleaning 101
Getting started on social media is challenging for any business. Once you’ve started, you need to ensure consistent activity, and every single post you make has to follow a marketing…
The essential guide to Snapchat for businesses
On the face of it, using Snapchat to market your brand might seem counterintuitive. It’s always been seen as the app for smartphone-crazy teens who were inexplicably drawn to disappearing…
10 tips for creating perfect tweets for your Twitter profile
There are a million ways to get creative on Twitter—but we’ll tell you right off the bat that there’s no one strategy to get you all the social media fame.…
Leveraging Facebook Messenger for your business
In the social media marketing world, Facebook is one of the most popular platforms, and deservedly so. But businesses are slowly starting to recognize the importance of Facebook’s messaging platform,…
Managing social media faux pas: A guide for brands
A misfired post, an awkward typo, a thoughtless tweet—we’ve all been there. Social media blunders aren’t ideal, but they happen to the best of us. Even the biggest brands make…
How to measure your social media ROI
If you’re reading this blog, I don’t need to convince you that social media is important for your business. You’ve probably already recognized how marketing on social media platforms can…
A Thanksgiving weekend checklist for social media marketers
170 million – that’s roughly the number of people who load their shopping carts on Thanksgiving weekend alone. It is also more than the entire population of Russia, which still…
Essential skills for a social media marketer
Over the last few years, the importance of social media has grown exponentially for businesses. Brands now need a dedicated team, or at least a dedicated person, to look after…
The Hashtag Guide for Instagram
Before we dive into the basics of understanding how the ephemeral things we call ‘Hashtags’ can boost your Instagra-cred, let’s do a quick exercise. Can you spot anything wrong with…